How to Create a Google Business Profile
A Google Business Profile is a free business listing through Google that appears when customers search for your business on Google Maps or Search. When you create a Google Business Profile, you can control how your business appears to customers, including updating your hours, uploading photos, and responding to customer reviews.
Creating a Google Business Profile is quick and easy, and it can help your business to appear more prominently in search results. In addition, customers can use your profile to get directions to your business, call you with the click of a button, and learn more about what you offer. Overall, creating a Google Business Profile is a great way to improve your visibility online and attract new customers.
What information should be included in your business profile on Google
Your business profile is one of the first things customers see when they search for your business on Google. That's why it's important to make sure your business profile is up-to-date and accurate. Here's what you should include in your business profile:
Your business name, address, and phone number
A brief description of your business
Your business hours
A link to your website
Photos of your products or services
Customer reviews
By including this information in your business profile, you'll be able to give potential customers a better idea of what your business is all about. And that can lead to more customers finding and doing business with you. So make sure to take the time to update your business profile today.
How to create a Google Business Profile
Step 1: Create a Google account if you don’t already have one.
Step 2: Go to google.com/business and click “Create your business profile.” Enter your business name and address
Step 3: Choose a category from the list provided.
Step 4: Add additional information about your business, such as a description, phone number, website, and photos.
Once your profile is complete, it will appear in Google Maps and in search results when people search for your business name or category. Your Business Profile is also a great way to connect with customers through Google’s other products, such as Google My Business and Google Ads. So take advantage of this free tool to help grow your business!
Tips for optimizing your Google My Business profile for maximum visibility
If you've ever tried to search for a local business on Google, you've probably noticed the "Google My Business" profiles that show up on the right-hand side of the screen. These profiles are optimized with content and keywords that are relevant to what you are searching for online. If you want your business to be the top in search results, and here are a few simple steps you can take to optimize your profile for maximum visibility.
First, make sure that your business is properly categorized. Google offers a wide range of options, and you want to make sure that you select the ones that are most relevant to your business.
Second, add as much information as possible to your profile. The more details you can provide about your business, the more likely it is that potential customers will be able to find you.
Third, add photos and videos to your profile. People are more likely to click on profiles that have visual content, so this is a great way to get more eyeballs on your business.
And finally, don't forget to keep your profile up-to-date. Google is constantly changing its algorithms, so it's important to stay on top of the latest trends in local SEO. By following these simple tips, you can make sure that your Google My Business profile is working hard for you and helping you attract new customers.
FAQs about Google Business Profiles
Now, you may have questions about how Business Profiles work. Here are answers to some common questions:
Q: How do I edit my Business Profile?
A: Once you've created a Business Profile, you can edit it at any time by signing into Google My Business and making changes to your profile.
Q: Can I delete my Business Profile?
A: Yes - if you no longer want your Business Profile to appear on Maps or Search, you can delete it at any time by signing into Google My Business and following the instructions to delete your profile.
Q: How much does it cost to create a Business Profile?
A: Creating a Business Profile is free. You can sign into Google My Business and follow the instructions to get started.
Q: I'm not sure which category to select for my business. What should I do?
A: If you're not sure which category to select, you can try searching for similar businesses on Maps or Search and see which categories they've selected. You can also contact Google support for help.
Q: Can I add more than one location to my Business Profile?
A: Yes - if you have multiple locations, you can add them all to your Business Profile. Just sign into Google My Business and follow the instructions to add additional locations.
Q: How do I add more than one location to my Business Profile?
A: You can add multiple locations to your Business Profile by signing into Google My Business and following the instructions.
Q: Can I add a video to my Business Profile?
A: Yes - you can add videos to your Business Profile by signing into Google My Business and following the instructions.
By now, you should have a good understanding of what a Google Business Profile is and how to create one. Creating a profile is simple and only takes a few minutes, but it can make a big difference in terms of increasing your visibility online and driving traffic to your website. remember to include key information such as your business hours, contact information, services offered, etc. If you need help creating or optimizing your profile, I offer Day Intensives where we can work together to get your profile in tip-top shape. Book a session with me today and let's get started!