6 Reasons why I use Squarespace for my Small Business clients
If you're a small business owner, you know that your website is one of your most important tools. It's where customers can learn about your products and services, and it's often the first impression people have of your business. So it's important to choose the right platform for your website. In my opinion, that platform is Squarespace. In this post, I will explain why I use Squarespace for all of my client builds.
1. Squarespace is user-friendly and easy to learn
Squarespace was designed with the do-it-yourself user in mind, making it easy for my clients to maintain, update, and monitor their websites on their own. Building pages is a matter of dragging and dropping blocks in a page editor, and backend tasks are a snap with clearly labeled menus and panels. My clients can use Squarespace’s suite of mobile apps to track their site performance in real time, long after the project is complete.
2. Easier to Update and Maintain
Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. - (side eye to Wordpress). It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace.
3. Built-In SEO
Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site descriptions, page titles, custom URLs, search-friendly formatting, and other key elements are all easily managed. Each site also generates a sitemap automatically that helps Google crawl, understand, and rank a website.
4. SSL at no additional cost
Squarespace offers SSL (Secure Sockets Layer) certificates for all Squarespace Domains and third-party domains connected and pointing to a Squarespace site free of charge - another side eye to Wordpress. With SSL enabled, your website visitors will enjoy a secure connection on every page.
5. It’s Mobile Friendly
Squarespace has been designed to give you a truly tailored experience no matter the screen size or device. With more than 50% of web traffic coming from mobile devices, it’s critical that your websites perform well across all formats—and I make sure each one does just this!
6. It can grow with your business
Squarespace was designed for everyone from bloggers to musicians and online retailers, so your clients can be confident that it is robust enough they will have no problem scaling up or down as needed.
to sum it up for ya…
If you're looking for an easy-to-use platform that is also cost effective, Squarespace is the best option. You can schedule a free consultation with me to learn more about how I can help get your business online and how you can maintain it with ease.