How to Increase SEO on Squarespace

Are you looking to get your Squarespace site noticed by Google and other search engines? There has been a lot of talk about whether or not web builders are SEO-friendly, and the short answer is YES! Squarespace is an SEO-friendly platform; however, it’s essential to understand the basics of Squarespace SEO to maximize your website’s success. This post will provide tips, tricks, and strategies to implement Squarespace SEO on your website, so you can start seeing results.

google webpage on a laptop on white desk

Squarespace SEO Basics

Squarespace SEO revolves around the same fundamentals that apply to search engine optimization (SEO) on any other platform. Squarespace’s powerful tools, including its built-in SEO features, make it easy for you to optimize your site for the top search engines and improve your website visibility.

Now let’s dive into a few Squarespace SEO basics that you can implement on your Squarespace website today.

Ensure Your Site is Indexed:

The first step in Squarespace SEO is ensuring that search engines like Google have indexed your site. Squarespace automatically creates a sitemap for all websites created with their platform, so you don’t have to worry about this step. However, checking that Google has indexed your Squarespace site is still essential to maximize visibility and improve rankings.

Optimize Your Site for Mobile Devices:

As more users turn to mobile devices for web browsing, you must optimize your Squarespace site for mobile devices like tablets and cell phones. Squarespace makes this easy with its templates already optimized for all devices. And with their new Fluid Engine, you can create beautiful websites for desktop monitors and smartphones without having to worry about coding anything yourself.

Utilize Squarespace’s Built-in SEO Tools:

Squarespace provides many useful built-in tools like sitemaps, image alt text, and meta descriptions that can help boost rankings by making sure your pages are correctly indexed. Additionally, Squarespace’s powerful analytics tools allow you to track your website’s performance over time to quickly identify potential improvement areas.

Use this Free Squarespace SEO Audit Tool:

Audit Your Website’s SEO Now!

Squarespace SEO Strategies

When it comes to Squarespace SEO, there are several strategies that you can implement on your Squarespace website. Here are a few of the most effective ones:

Content Optimization Strategies for Squarespace Sites

Optimizing your content to maximize visibility in search engine results is essential. Here are some content optimization strategies that you can implement on Squarespace:

Structure Your Content with Headings and Subheadings:

Use headings and subheadings to create a clear structure for your content, making it easier for users to find what they’re looking for, and it will also help search engines crawl your website more efficiently. Additionally, using keyword-rich, descriptive headings and subheadings can improve the readability of your content and help increase organic traffic.

For more headings and subheadings, I dig deeper in this blog post on creating SEO-friendly content with keyword research and heading and subheading structure.

Include Relevant Keywords in Page Titles and URLs:

Squarespace makes it easy to optimize page titles and URLs with built-in SEO settings. Make sure your Squarespace page titles include relevant keywords that accurately describe the content on each page.

You should include relevant keywords in each page’s URL structure and content, which will help search engines accurately index your pages. For example, if I am optimizing a page for a Kansas City home decor store, my URL may look something like this:

https://www.jadorehaus.com/home-decor-kansas-city

Create Compelling Meta Descriptions:

Meta descriptions are short summaries that appear beneath a web page’s title in the search engine results. By utilizing its built-in SEO settings, Squarespace makes it easy to create compelling meta descriptions for all your Squarespace pages. Make sure your Squarespace meta descriptions include your keywords and are descriptive and accurately reflect the content of each page to improve organic traffic.

It’s a piece of cake to write a meta title and description. Just follow Squarespace’s quick and easy steps below:

To add an SEO site description:

Open the SEO panel.
In the Search appearance area, click the Home tab.
Edit the SEO site description field, then click Save.

To add an SEO description for a page:

Open the Pages panel.
Hover over the page title, then click the gear icon to open page settings.
Click the SEO tab, then enter your description in the SEO Description field.
Click Save.
Repeat this process for every page on your site, keeping Squarespace’s best practices in mind.

Image Optimization Strategies for Squarespace Sites

Optimizing images is another critical Squarespace SEO strategy that can help increase visibility in search engine results. Here are some image optimization strategies to consider:

Compress Images for Faster Load Times:

Squarespace provides built-in optimization tools that make it easy to compress images, so they load faster on your Squarespace website. This will give a better user experience and help ensure that search engines crawl through your Squarespace pages more quickly, which can help boost rankings.

Include Alt Text for Images:

Squarespace provides built-in tools to add alt text to your Squarespace images quickly. Alt text is a short description of an image that appears in the HTML code of Squarespace pages. Including descriptive alt text can help search engines understand the context of your photos and improve visibility in search engine results.

All this talk about HTML and compression may be making your head spin. This is why I created a Day Intensive service to help Squarespace users optimize their images for SEO. With my Day Intensive service, I optimize your existing images for you! And as a bonus, I provide a step-by-step guide that walks you through the process of compressing images, optimizing the file names, and applying best practices for image alt text, so your site remains optimized as you update it.

Monitoring & Tracking Squarespace SEO Results:

Tracking and monitoring your Squarespace SEO results is essential to ensure you’re optimizing your pages for success. Squarespace provides built-in analytics tools that make it easy to follow performance and identify potential areas of improvement. Additionally, Squarespace integrates with third-party services such as Google Analytics and Search Console to help you monitor progress over time. Utilizing these powerful tools can help you stay on top of your Squarespace SEO efforts and maximize visibility in search engine results.

Squarespace is an increasingly popular platform for building websites and is becoming increasingly SEO friendly. With Squarespace’s built-in SEO settings, you can easily optimize your web pages for success. Utilizing Squarespace’s easy-to-use tools, such as creating compelling meta descriptions, optimizing images, and monitoring analytics, will help ensure your Squarespace website ranks higher in the organic search engine results. So go ahead and get started on Squarespace SEO today! You’ll soon reap the rewards of a well-optimized Squarespace website that drives more traffic to your site!